Tuesday, June 27, 2006

Gaming and Film...and Advertising - The Uncharted Nexus

As many of you know, I'm currently earning a Masters degree in Game Design and part of my interest includes mapping the overlapping areas between film and video games. Having been here at FIEA for nearly a year straight, I've come to the conclusion that the business of video game design is a lot like the business of advertising. Film - particularly the technical process as well as the art of storytelling - is kind of the third leg of that stool.

Thus, it was quite interesting to read this interview with Bing Gordon, Chief Creative Officer of Electronic Arts, as well as a member of the faculty for USC’s Interactive Media Division. Not only does he lay down some interesting ground rules for video game education ("play as many of the “Best Games of All Time” as possible, just as film students are literate in the most important movies), he constantly charts the overlaps between advertising and video game design - even in his own career and interests.

Interesting stuff for anyone thinking about the future of our school.

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